Grow Your Marketing, Not Your Overhead

Smart growth starts with fractional marketing

JBNC Marketing Group is a fractional marketing service that helps companies create roadmaps to grow their brands online. We offer a variety of services and are happy to customize a proposal for your unique needs.

We can:

Audit your digital presence online as well as your competitors, and provide recommendations for improving your user experience, online visibility, and conversion rate;
Create competitive keyword strategies that help your company be found;
Develop content calendars and thought leadership articles that support your keyword strategy;
Help you automate, streamline, and measure success using HubSpot for marketing automation, including building workflows, defining and mapping fields, and configuring lead scoring models; and
Analyze your audience and develop your customer persona map for each of your ideal clients.

Agency referral discounts are available. If you are with an agency and are looking for someone to handle your overflow projects, please let us know when you contact us.

What We Do

Search Marketing Strategy

Get Your Site Optimized

Search engine optimization (SEO) audits, usability (UX) reviews, and keyword recommendations will get you ready. Then, we'll help create that roadmap to maximum online visibility.

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HubSpot Marketing Automation

Automate Manual Processes

HubSpot is much more an an email platform. Create workflows and nurture programs that fit your business, and put your HubSpot system to work for you.

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Conversion Optimization (CRO)

Convert More Leads

Continually improve your lead flow for your marketing programs with A/B testing and measuring results. We'll show you what to test and how.

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Competitive Research Audit

Online Competitor Insights

To identify market gaps and maximize competitive advantage, you'll want to know what your competition is up to. We'll do the research to can turn your ideas into market share.

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Content Strategy and Creation

Content That Matters

If you're not sure where to start once your keywords are identified, ask for a content strategy that helps you target those phrases effectively. We'll even write them for you.

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Persona Research Reports

Know Your Audience Better

You likely think you know your audience. if your content strategy isn't optimized for their key needs and pain points, your words simply won't deliver. Get deeper insights and recommended phrasing for each of your customer personas.

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Meet Our Founder, Jennifer Best

Hi, I’m Jen! For more than 25 years, I have supported small and startup businesses with digital marketing strategies and programs.

I began in the industry by building my web design and development business, Lewis Web Creations, where I helped hundreds of small, startup and nonprofit businesses create their first websites. In 2009, I was honored by the U.S. Small Business Administration with two awards as Home-Based Business Champion, winning for both the state of Maryland and the Mid-Atlantic region.

I made the transition into corporate work, where I moved up the corporate ladder for the next 14 years. I worked within the cybersecurity, healthcare services, and entertainment services spaces, bringing digital marketing, marketing automation, and demand generation best practices to each organization.

I noticed one thing with every single company I’ve worked with through the years: Though the industries might be different, marketing best practices to build growth are the same. The foundation of marketing excellence begins with a cohesive strategy. That’s where we come in.

I love working on a variety of projects and have been doing so throughout my time in the corporate world. Now, I want to share what I’ve learned throughout my career with small organizations looking to grow.

Let’s get started.

Our Community Partners

It's rare you run across a marketing pro who excels at strategy and execution, but Jennifer fits that description perfectly. I would strongly encourage anyone in need of a proven marketer to hire Jennifer and save yourself a lot of time and effort. She's simply terrific.

Jennifer is organized, solutions-oriented, forward thinking, and brings a sense of creativity and optimism to her work. She has been and continues to be a mentor who guides, uplifts, challenges, and supports not because it's an expected part of "good leadership" but because she genuinely wants the best for the people around her.

Jen understands what it takes to execute a winning digital marketing strategy. She knows how to maximize any budget to achieve the companies objectives, even in the most complex of environments/industries.

Jen Best was instrumental in defining our lead management process and educating our sales team so they could prioritize their leads appropriately. Her extensive knowledge of marketing automation allowed us to create multiple nurture tracks to our database and maintain efficiency.

Jen is a person who will do everything possible to get things done to everyone's satisfaction. I always got the best possible deliverables from her and the people working in her team in the least possible time.

Jennifer is a born leader and mentor. Her knowledge and expertise in the inbound marketing world is first-class. She is always learning and expanding upon her already stellar knowledge and understands the need to stay current with the most recent marketing trends.

Let’s grow your strategy together.

Get a no-obligation 30 minute strategy call to see if we’re a fit.

1170 US 1 Hwy

Suite 120 #3030

Youngsville, NC 27596

(919)205-9272